Windridge Advisors
Windridge Advisors is a strategic advisory firm dedicated to delivering independent, high-integrity guidance to entrepreneurs, founders, and boards navigating pivotal decisions. We draw on deep industry expertise and trusted relationships to help our clients create lasting value through mergers, acquisitions, and long-term planning. We offer world-class perspective through ongoing market research and insights, with an evolving interest in strategies that support sustainable wealth and strategic growth.
Our Perspective
At Windridge, we approach every engagement with clarity, discretion, and long-term perspective. Whether advising on a transaction, or shaping strategic direction, we operate as a trusted thought partner — not just a dealmaker.
We pride ourselves on being selective, conflict-free, and highly engaged. Our clients value not only our technical insight, but our ability to distill complexity into meaningful action.
Every engagement is tailored — informed by deep industry knowledge, real relationships, and thoughtful judgment. We’re known not for pushing transactions, but for helping our clients make confident, long-term choices, whether that leads to a deal today or a better outcome tomorrow.
​​
Windridge offers more than transaction advice — we provide ongoing insights into shifting sectors, capital markets, and emerging opportunities. Our role is not only to guide execution, but to illuminate the path ahead for those building something enduring.
Eric Piwowar​
Founder, Managing Principal
Guided by Experience
Eric Piwowar is the founder and managing principal of Windridge Advisors, guiding founders, boards, and investors through moments of pivotal growth. His career spans a decade plus of work across corporate development, M&A, and digital media — leading over $150 million in closed transactions across sectors shaped by shifting consumer behavior, platform economics, and emerging technologies.
​
Prior to founding Windridge, Eric led Corporate Development at Forbes Marketplace and System1 (NYSE: SST), where he originated and executed acquisitions including CouponFollow, RoadWarrior, Answers.com, and Expertise.com.
​​
Eric has advised a range of organizations, from crypto-native platforms to fintech startups, giving him a nuanced understanding of evolving capital markets beyond traditional finance.
Focus Areas
Media, Content & Platforms
We work with businesses shaping the way information, entertainment, and commerce reach users. From publisher platforms to performance marketing and creator ecosystems, we understand the shifting ground beneath digital media and the capital required to grow within it.
Data, Analytics & Software
We advise companies at the intersection of utility and intelligence — helping founders and operators make strategic decisions around recurring revenue models, infrastructure, and automation. Whether enterprise-facing or consumer-driven, these businesses require deep positioning to unlock strategic value.
Emerging Markets
From crypto-native platforms to fintech ventures, we work with teams building at the edge of traditional finance. Our experience spans from market positioning to partnership development, in fast-moving, often misunderstood categories.
